Lululemon Trunk Show
July 19, 2009 - LBI Studio

 

Do One Thing a Day that Scares You.
Sweat Once a Day.
Jealousy Works the Opposite Way you Want it To. 

Lululemon Trunk Show:  July 19, 2009 - LBI Studio (2:00pm)

Yoga-inspired apparel for healthy living.  lululemon athletica makes technical clothing for yoga, dancing, running, and most other sweaty pursuits. We create components for people to live longer, healthier, more fun lives.  Lululemon is a fabulous yoga-clothing store, with yoga fashion designed to fit a range of body types and perform under the pressures of various athletic activities. Lululemon's men & women's line is continually evolving and they've even introduced a new line of cycling and running lines for yogis & yoginis on the go. Get your lovely, flexible self to Lululemon for stylin yoga wear...the perfect gift for you and your pals that you'll look forward to showing off.

The trunk show basically consists of a local Lululemon store bringing racks of clothes and accessories to our local YogaNine studio.  
who is lululemon athletica?
Founded in Vancouver BC in 1998, the first lululemon shared its retail space with a yoga studio. We've been growing ever since, and our technical yoga clothes and apparel are now at over 100 stores across Canada, the U.S., Australia and Hong Kong
      After 20 years in the surf, skate and snowboard business, founder Chip Wilson took the first commercial yoga class offered in Vancouver and found the result exhilarating.  The post yoga feeling was so close to surfing and snowboarding that it seemed obvious that yoga was an ideology whose time had come (again).
      Cotton clothing was being used for sweaty, stretchy power yoga and seemed completely inappropriate to Chip, whose passion lay in technical athletic fabrics. From this, a design studio was born that became a yoga studio at night to pay the rent.  Clothing was offered for sale and an underground yoga clothing movement was born.  The success of the clothing was dependant on the feedback from yoga instructors who were asked to wear the products and provide their insights.
      The lululemon name was chosen in a survey of 100 people from a list of 20 brand names and 20 logos.  The logo is actually a stylized "A"  that was made for the first letter in the name "athletically hip", a name which failed to make the grade.
     Lululemon's first real store opened in the beach area of Vancouver called Kitsilano in November of 2000.  The idea was to have the store be a community hub where people could learn and discuss the physical aspects of healthy living from yoga and diet to running and cycling as well as the mental aspects of living a powerful life of possibilities.  Unfortunately for this concept, the store became so busy that it was impossible to help the customer in this way in addition to selling the product.
     So the focus of training shifted solely to the lululemon educator or staff person.  Our goal was to train our people so well that they could in fact positively influence their families, communities and the people walking into our stores.
     Although the initial goal was to only have one store, it was soon obvious that to provide a fulfilling life of growth, family, salary and mortgage for our amazing staff , we would have to provide more opportunities.  It was really a matter of grow or die because active minds need a challenge.
     The training program was such a success that the lululemon people have created a life for themselves that most people could only dream of.  Lululemon is a company where dreams come to fruition.

Lululemon Trunk Show:  July 19, 2009 - LBI Studio (2:00pm)

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